What Really Sells Homes in San Diego?

Online search has changed the way real estate is sold, as video home tours, twilight photography, drone footage and rich, interactive media play a larger role. In our latest video we explain what really gets homes sold in an age of online search.

 Looking to buy or sell a home in San Diego County? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call us at (858) 386-4478 for a FREE home buying or selling consultation to answer your real estate questions.

Video marketing and high-quality photography are used for each of the Beer Group's listings. The majority of people not only begin their home search online, but continue their search when deciding what homes they want to physically visit. When someone decides the neighborhood they want to live in, the square footage, and the price point for their home, they will find a multitude of properties that fit their preferences. Since people have a limited amount of time, how the home is presented online will determine whether they visit it in person.

We usually budget for about 30 minutes a showing, especially for high-end properties. This means even if you have someone for 2 hours, you only get to show them 4 homes - and most people are tapped out at 5 homes, even if they have more time. If someone has a list of 20 to 30 homes, the visual element online is what gets them to pick those homes over others in the first place. Our use of state-of-the-art video and photographic technology allows us to steal listings from our competitors.

In San Diego, agents treat homes in the $300,000 to $400,000 range as an afterthought. In any other market, those homes are luxury homes and are marketed accordingly, but agents here take it for granted. The Daniel Beer Group is different - we apply high-end marketing to all of our listings. We realize how lucky we are to be selling homes in any price range - whether a home is $300,000 or $3 million, it is going to get the best available marketing.

Want your home to get the exposure it deserves? We'd love to speak with you about how our marketing plan helps get you top dollar and a faster sale. Call or email us today.

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