Pricing Your San Diego Home Is All About Strategy

Most home sellers don’t understand what pricing their property really means. When you select an asking price, you are not choosing the sales price of your home. You are simply choosing a marketing number.

I’ve seen sellers agonize over whether to price their home $10,000 higher or lower in order to make more money. That is not the right way to think about it. All you’re doing is making a strategic decision on how your home should be priced. Again, this is not going to be the sales price.

As a marketing number, the price needs to make sense as part of a larger plan to sell your home. When pricing your property, think of Virtual Shelf Space™. You are positioning your home to sell. Price is about understanding who your buyer is and what they are doing.

Buyers today go online, type in a price point, neighborhood, and get a whole list of homes that meet the parameters of their search. As far as price goes, where do you want your home to be in that list? In other words, where do you want your home to be on the virtual shelf?

When you choose your price, you should position yourself to maximize your property’s exposure and drive maximum traffic. If you have any questions, give me a call or send me an email. I would be happy to help you!

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