San Diego Real Estate Blog

Why Is Value Range Pricing Such a Bad Idea?

Today I’ll be talking about value range pricing. Truthfully, it has no place in today’s market.

Get Your Market Positioning Report

Search All San Diego Homes

Today we’re going to talk a little about the subject of value range pricing. You may have encountered a situation where this kind of pricing was used—where, instead of simply giving a single number for the list price, the seller says the home is available from $750,000 to $850,000.

But what does this mean, why do sellers use it, and does it make sense in this market?

Well, specifically in today’s low-inventory seller’s market, I hate it. Sellers have control, so they should show it. Personally, I don’t think that value range pricing has a place in this market. In fact, most people outside of our San Diego market have never even heard of it before.

However, between 2009 and 2011 when the market was very distressed, I myself was using value range pricing quite a bit. I used this strategy because back then, you could list a house between $675,000 to $725,000 with an actual goal of only getting $650,000.

In that market, buyers had absolute control. They would go in and make any offer at all. Because of this, sellers and their agents needed to be aware that a $650,000 buyer would be looking in ranges higher than that—up to $750,000 or maybe even $800,000.

Back then, I was playing into the psychology of the buyer. When we listed a home in a range above our goal,...

4 Tips for Making a Successful Offer

So you’ve been searching for that perfect house to call a ‘home,’ and you finally found one! The price is right and in such a competitive market, you want to make sure you make a good offer so you can guarantee your dream of making this house yours comes true!

Freddie Mac covered “4 Tips for Making an Offer” in their latest Executive Perspective. Here are the 4 Tips they covered along with some additional information for your consideration:

1. Understand How Much You Can Afford
“While it's not nearly as fun as house hunting, fully understanding your finances is critical in making an offer.”
This ‘tip’ or ‘step’ really should take place before you start your home search process.

As we’ve mentioned before, getting pre-qualified is one of many steps that will show home sellers that you are serious about buying, and will allow you to make your offer with the confidence of knowing that you have already been qualified for a mortgage for that amount. You will also need to know if you are prepared to make any repairs that may need to be made to the house (ex: new roof, new furnace).

2. Act Fast
“Even though there are fewer investors, the inventory of homes for sale is also low and competition for housing continues to heat up in many parts of the country.”...


After living in their Rancho Bernardo home for over a decade, these homeowners were more than ready to act on their plans to decrease their monthly payments and move to an apartment in North County.

Being first time home sellers, they were looking for an agent who not only knew the market extremely well, but also had a successful and proven track record of selling homes. They ended up attending one of our open houses, where they connected with a team member who then set up an interview with our Head of Listing Department. After meeting and learning more about our minute-to-minute listing agreement and flexible commissions, they decided to move forward with our team.

Their home ended up selling in just 6 days for 100.5% of the asking price! Our clients are now happily settled in their new apartment in San Marcos with more return than they ever expected.

"From the moment we met the Beer Home Team, we knew we wanted their expertise on our side! The Beer Home Team helped us list/sell our home at a competitive rate. Daniel Beer has an amazing company and team of people working alongside him. The entire Beer Home Team was knowledgeable, efficient, reliable, flexible, and welcoming. Most importantly the Beer Home Team did an excellent job of communicating next steps and keeping us informed. The Beer Home Team will always be our #1 choice!"

Amanda Corona, Home Sold in 5 Days for 103% of Ask in March 2017


92127 Free Listing Contest

SIGN UP: 92127 Free Listing Contest

In our constant effort to give back to the 92127 community, we have decided to unveil the 92127 Free Listing Contest!  In very simple terms, If you are selling your home this year and sign a listing agreement with our team before August 31st, we will sell your home with no listing side commission.  Our team won’t earn a dime for professionally servicing, marketing, negotiating, and successfully closing your home.

Just visit to enter.  Winner will be announced September 5th at 2:00PM.

Most importantly, the winner will receive our full marketing package, the entire 5 Day Blitz™ program that has led to us being recognized by The Wall Street Journal and Real Trends among the top teams in the nation.  Why?  Because it is the only way to ensure a Full Market Response and net the most money possible.

Free Staging Package

This contest is our THANK YOU to the community for making us the #1 market share holder for 92127 THIS YEAR & LAST (there is a gentlemen in town that reports statistics from years ago  that are no longer true), we are going to also include a FREE STAGING PACKAGE! Let’s turn this into an absolute home run for you.

Triple the Win

As if that weren’t cool enough….

  • This year we have...