San Diego Real Estate Blog

Pricing Your San Diego Home Is All About Strategy

Most home sellers don’t understand what pricing their property really means. When you select an asking price, you are not choosing the sales price of your home. You are simply choosing a marketing number.

I’ve seen sellers agonize over whether to price their home $10,000 higher or lower in order to make more money. That is not the right way to think about it. All you’re doing is making a strategic decision on how your home should be priced. Again, this is not going to be the sales price.

As a marketing number, the price needs to make sense as part of a larger plan to sell your home. When pricing your property, think of Virtual Shelf Space™. You are positioning your home to sell. Price is about understanding who your buyer is and what they are doing.

Buyers today go online, type in a price point, neighborhood, and get a whole list of homes that meet the parameters of their search. As far as price goes, where do you want your home to be in that list? In other words, where do you want your home to be on the virtual shelf?

When you choose your price, you should position yourself to maximize your property’s exposure and drive maximum traffic. If you have any questions, give me a call or send...

Two Del Sur Homes New to the Market!

BRAND NEW TO THE MARKET!

TWO DEL SUR GRAND OPENINGS THIS SUNDAY 6/26 FROM 1-4PM! 

15503 Bristol Ridge Terrace

UPGRADED DEL SUR HOME WITH PRIVATE BACKYARD AND SECOND LEVEL BALCONY! 

See here for more photos and details! 

Highly sought after Del Sur home with no direct neighbor on one side giving a nice open feel!  This home located on a prime “Builder’s Choice” lot boasts a great open floor plan with wood flooring throughout and upgraded carpet in all the bedrooms. Enjoy the spacious...

Brand New to the Market! Two Del Sur Grand Openings this Saturday

TWO DEL SUR GRAND OPENINGS THIS SATURDAY 6/25 FROM 1-4PM! 

15571 Canton Ridge Terrace

IDEAL DEL SUR HOME ON CORNER LOT WITH LARGER BACKYARD THAN SIMILAR MODELS! 

See here for more photos and details

Located on a corner lot with no home to one side giving a nice open feel! This beautiful Del Sur home boasts a larger yard than most homes this size in the neighborhood with a covered patio complete with an outdoor fan, plus plenty of grassy area for playing and great surrounding natural landscaping. The large gourmet kitchen boasts a center island/bar, stainless steel appliances, professionally maintained water filtering system, modern cabinetry with lots of storage space, and sliding glass doors leading directly out to the backyard patio. The family room has very high ceilings giving the main room of the house an open feel, a gorgeous modern fireplace, and is wired in the ceiling for a home theater sound system.  The home is complete with a full bedroom and bathroom on the third level–where most others just have an open loft and not bath–crown molding throughout, newly painted both inside and out within the last few years, extended...

Are You Ready to Jumpstart Your Real Estate Career?

If you are looking to join a top producing team, we have a great opportunity for you. Daniel Beer Group is one of the highest producing teams in the entire country and the #1 Keller Williams Realty team in all of San Diego County, and we are looking for agents.

 

Whether you’re a great agent or on the way to becoming a great agent, our team will provide the best tools and the best systems to give you a consistent flow of business. ...