San Diego Real Estate Blog

Are You Running Your Life With Pros or Amateurs?

When it comes to the important things in life, do you want the help of amateurs or the help of highly skilled professionals?

Get Your Market Positioning Report

Search All San Diego Homes

For a long time, I’ve been on a crusade against the status quo, or doing the same things everyone else does and acting average. That kind of mentality is something that’s pushed on us by our government, our education system, and the media. I’m uncomfortable with my life in the hands of amateurs. I’m a Realtor, and in my own industry the NAR lets anybody else be Realtors as long as they complete their 135 hours of real estate school.

I think that’s bogus. That’s my business philosophy as well as my life philosophy, but it’s recently collided with what’s happening in my personal life. My wife and I have five-week-old twins at home—a boy and a girl. One of them—our daughter—was born with a hemangioma, or a benign vascular tumor.

About one in every 300 babies are born with a hemangioma. Sometimes they can be small and inconsequential, and sometimes they can be large and aggressive. My daughter’s covers the entire left side of her face. When a hemangioma is on the face, it can grow both externally and internally. This means it might’ve affected her brain or other organs inside her body.

We’ve been through so much already, and there was no way I was going to leave her life in the hands of amateurs. We weren’t...

Fed Raises Interest Rates

In a nearly unanimous vote, the U.S. Federal Reserve increased the Federal Funds Rate by 25 basis points on Wednesday, March 15th, bumping it to between 0.75% and 1.00%. Federal Reserve Officials expect to hike rates by 25 basis points two more times in 2017.

While the rate increase indicates a strong economy, it will mean higher interest rates for mortgages and other consumer and business loans across the country. The Federal Reserve gave no indication that it plans to begin to reduce its large holdings of mortgage-backed securities (MBS) any time soon, and since Fed purchases of MBS have helped push mortgage rates lower, reduced demand for MBS from the Fed would be negative for mortgage rates.

About the Fed Funds Rate
The Federal Funds Rate is the rate at which banks can borrow money from each other overnight to maintain their reserve requirement. This rate is used to control the U.S. economy and is arguably the most important interest rate in the world. It not only affects all other interest rates, including mortgage rates, credit cards, and student loans, but also has a trickle-down effect that impacts the world economy.

Questions? Contact Todd Pianin with HomeStreet Bank at 858-259-4013                    


Todd Pianin’s NMLS ID is 304014. HomeStreet Bank is an Equal Housing Lender and makes mortgage loans without regard to race, color, religion, national origin, sex, handicap, or familial status. Member FDIC.


Think Your Home Will Sell in Our Market No Matter What? Think Again.

Today I’m going over some real market numbers to expel the myth that any home will sell in our market.

Get Your Market Positioning Report

Search All San Diego Homes

There are so many numbers that get thrown out in regards to the market and people make a lot of assumptions based on those. Today I’m going to go over the real numbers to let you know exactly what is happening in our market.

One of the assumptions is that any home will sell. That couldn’t be more wrong. Just in the last 30 days, 688 homes have expired or been cancelled, or in other words, they failed to sell. That’s compared to 3,508 homes that went pending in the same time period. That’s a 19.6% failure rate which means almost one out of every five homes failed to sell in our market.

If you look at any given street, homes will come on the market and sell for one price but on a different street, those same homes with the same floor plan will fail to sell. If you start to buy into the idea that you can work with an amateur, your home will be that one out of five homes that fails to sell. Even in this hot market, you need an expert working for you who has a proven process to sell homes.

If you have any questions about selling your home or the real market numbers, don’t hesitate to give me a call or send me an email. I’m more than happy to help.


Rancho Bernardo Home Sold in 6 Days for 102% of Ask!

These Rancho Bernardo home sellers invested a great deal of their time and money into upgrading this home and so needed an agent who could earn them top dollar.

Extremely motivated to get on the market, they gave us a call interested in knowing more of our Guranteed Sold program that promises our clients we will sell their home at 100% of their asking price within 29 days or we will pay the difference.

After finalizing the renovations and landscaping, their home was ready to be put on the market. Our team implemented the 5 Day Blitz™ program, which in turn brought in dozens of people through the first day of showings creating a competitive environment. 

After just 6 days on the market, the home sold for 102% of the asking price! 


Del Sur Home Sold in 5 Days for 104.6% of Ask!

After seeing several Beer Home Team For Sale signs in their neighborhood, these homeowners decided to meet with our team to learn more about our business and how we have become so successful in the community.

The couple was moving out of state for work and so needed to sell their home quickly. While interviewing other agents, Beer Home Team's home selling strategy stuck out to them the most and seemed as if it would being the most value.

With that, we implemented our 5 Day Blitz™ program right away. After a few home improvements, professional staging and top-notch photography, this home was ready to be put on the market.

Over 29 groups of people came to the first day of showings and just 5 days and multiple offers later, the home sold for 104.6% of ask. 


How to Upgrade Your Front Entrance

The front entrance of your home is the first thing visitors see, and also the most noticeable part of the home to passers-by. Upgrading your front entrance is easy, and increases the curb appeal of your home.

Fresh paint is an affordable, easy, and interesting way to update your home. Choose a color that compliments the style of your home, and the existing exterior colors. If you are looking for a more eye-catching look, try a darker color. A unique color scheme is the best way to stand out, but you don’t want to go overboard.

If you want a more natural look to your door, re-stain it. A nicely stained door will set your home apart from your neighbors’ factory painted doors. There are a variety of stain colors available to add a unique and beautiful change to your front door.

When you opt for contrasting colors, you add visual interest and personality to your home. A red door to contrast with your white home, or a light colored stain to contrast the dark stain of your house can create a beautifully eye-catching and bold look.

Finishing touches such as new lighting sconces, a door knocker, some plants, a new knob, a new doorbell plaque, or even a nice Welcome mat are other inexpensive little upgrades you can add to your front entrance to make it even more welcoming.

Your home is a reflection of you, and your personality. Making small changes to the entrance of your home can be a fantastic way to express your own style, and add some fresh appeal to your home.


Hidden Perks of Your HOA

By Brian Danney

Some homeowners don’t fully understand or appreciate the importance of having a homeowners association. For all they know it is just another monthly payment that they are required to pay. However, what they don’t realize is that HOA’s can add far more value to the neighborhood. Not only do they enforce community rules and guidelines, but they also offer perks. Overall, the association protects the homeowner’s real estate investment.

Standard HOA’s fees include security, common area maintenance and landscaping, water, trash and cable services, complex community amenities (i.e., gyms, pools, spas, and recreational rooms), etc. Most assume that these fees pay for the homeowner’s pro rata share for amenities; however, homeowners often forget that they have several other privileges as a member of the community. For example, HOAs can offer limited liability insurance for their home. Some complexes are required to make necessary exterior repairs so that all homes are up to code and uniform, which helps maintain home values. There are many hidden values in a home being managed by an HOA.

The biggest attribute a homeowners association can offer is that they help communities appreciate over time. Imagine a home in a community in which policies and procedures are not enforced. The surrounding homes may be neglected, poorly maintained, have unkempt landscaping and piled-up trash, or have stored vehicles in the driveway. These “eyesores” can significantly affect the value of the community.

With a HOA...

The Biggest Mistakes Sellers and Agents Make When Pricing Their Homes

This issue is really the root of all other pricing issues.  Most sellers view the asking price as the future sales price.  But your asking price is not your sales price.  Your asking price is a strategic decision to position your property for what will hopefully be maximum exposure in the market place. 

Very simple proof that your asking price is not your selling price is that some homes sell below the asking price, some sell above the asking price, and yes, some will sell at the asking price.  However, even in those cases, it is important to understand that the asking price was still a marketing price and it is entirely possible that money was left on the table by not creating a more competitive pricing model.  That is especially true if you only received one offer.  That indicates that you most likely disinvited the rest of the market place from participating in your home sale. 

The truth is that if you sold your home 10 times you would most likely get 10 different numbers for the house.  There is no exact to the penny value on any home.  When you truly embrace that reality, you will come to see your asking price as a marketing number and not the sales price.

The purpose of marketing is to draw in the entire market of buyers who could conceivably be interested in the product or service you are selling.  Having said that, is the asking price of your home working for you or against you?  Is it drawing people in or is it pushing them away?