San Diego Real Estate Blog

Inside Look at Our Operation

Today we’re going to take you “behind the curtain” of the Beer Home Team’s office so that you can see for yourself what goes into the care we offer our clients.

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In truth, there are so many moving parts that go into taking a real estate transaction from start to finish that having an entire team of professionals working on your behalf is essential.

We at the Beer Home Team are always hard at work helping buyers and sellers like you reach their goals, and today we wanted to give you a behind-the-scenes look at our office life to show you where the magic happens. You can follow along in the video above to see for yourself.

Teamwork is everywhere you look in today’s world. Whether it’s at the dentist’s office or on the golf course, teams of people working together are proven to be more effective than individuals working on their own. Even solo activities will often require support. Professional golfers may play alone, for example, but they have coaches, caddies, and many other people on their side at every step of the way.

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The Often-Ignored Truth About Open Houses

In today’s message, I’ll address one of the biggest home seller myths in the industry and bring the truth to light on how open houses should (and shouldn’t) be used.

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Often to the detriment of sellers, listing agents will place the open house front and center when it comes to their marketing strategy. Unfortunately, though, the results just aren’t there: In their studies, The National Association of Realtors has revealed that a mere 4% of home sales originate from an open house.

Despite the numbers indicating very modest success, neither the agents nor the public has backed away from this practice and it remains a popular means of real estate marketing today.

Now, I don’t blame the consumer, because agents often tout the open house as an effective tool, but rather than just letting your agent heavily depend on an open house to sell your home, it’s important to press them to lay out a data-driven strategy that will systematically lead to the sale of your home.

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