San Diego Real Estate Blog

How San Diego Got Her Groove Back - 2014 Review

2014 was a strange year like none other in recent memory for the real estate market in San Diego, only because of how absolutely normal, stable, and balanced it was.  It was fairly uneventful. You may even say it was dull. But that is exactly why it was so fascinating on the tail end of a real estate boom, bust, and boom cycle that was as aggressive as any the market has ever seen.

Let’s take a look at a three key metrics as reported by Trendgraphix™ to get a better idea for how the market has performed during the last year and where we are headed.

Price Per Square Foot

While official numbers were not available at the time that this article went to print, our research tells us that San Diego County experienced roughly 7.4% appreciation during 2014. We derive that by looking at the average price per square foot sold of $315 for November 2014 vs November 2013 when it was $293 per square foot. My personal prediction is that we will experience a very similar 2015 from an appreciation standpoint. I will go on the record as predicting 5% appreciation for 2015.

Days On Market

The average home in 2014 took 46 days to sell compared to 55 days in 2013. So the homes are selling very quickly. Furthermore, keep in mind that this average days on market number includes those homes that took hundreds of days to sell. That means that there are plenty of homes selling in the first few days of the listing or in the first couple of weeks.

This confirms that as agents, we know that with appropriate pricing and strong marketing with a proven plan in place, plenty of homes are still selling quickly. As a seller this is extremely si-highlight--primary information to know when going to sell your home because it tells you that if you aren’t seeing a lot of positive activity right out of the shoot, then something is wrong and an adjustment is needed to your strategy....

What You Must Know About Home Staging

Looking to buy or sell a home in San Diego County? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call us at (858)-375-4949 for a FREE home buying or selling consultation to answer your real estate questions.

Today we are going to talk about home staging and why it is so critical to the home selling process in San Diego. There are a lot of steps to staging, which is why we have a professional staging consultant on every one of our listings.

Staging is the root of all marketing. It's really a fancy way of saying you are preparing your home for sale. When you are selling one of your most valuable assets, you have to do work to get it prepared to sell for the highest dollar amount. It's amazing how many people will do so much to get their car sold, but neglect their house by selling it without proper staging.

When your staging is great, you will get more showings. People want to look at the best homes they see online, and if yours is one of them, you are in a good place. When you have more showings, that gives you a much better chance of receiving multiple offers, which will lead to you getting more money for your home in a shorter amount of time.

Ultimately, this is just one small component of the marketing plan for your home, but this is the root of it. Professional home staging is the #1 way to sell your home for more in less time. Ultimately, that's what it is all about. The money you spend on home staging is only...

Most Festive Celebrity Homes – Creating Your Own Signature Stamp

Tis the season to deck the halls and brighten up our homes and surroundings with winter cheer. It’s not just holiday lights and ornaments. Holiday decorating lends its way to exploring and showing off our inner design diva (or divo). There are many different styles of design. Themes can even be built around one item such as the Nutcracker, or even a color such as your favorite color. If you love purple, go with purple!

Festive designs can be created for any winter celebration; Christmas, Hanukkah, or Kwanza. If you need creative inspiration, you can also look at what others are doing. Below are some celebrities who have made their signature personalities pop through with their seasonal superstar sparkle. You can be sure to identify elements of each different celebrity that resonate with your own tastes and build from there.

Did you know that in 2011, Christmas decorations cost U.S. citizens more than $6 billion. This shows how much we enjoy decorating for the holidays. Weave your signature look throughout by using anything from Christmas trees to Hanukkah menorahs and everything in between – ornaments, candles, lights, wreaths, and especially items of significant sentimental value. Incorporate other senses into the full experience with scented candles and holiday music, and most si-highlight--primaryly, have fun with it!


How we helped Keith with his real estate needs by understanding the market

"Daniel under-promises and over-delivers. The entire team goes above and beyond. I can tell you that historically, the Beer Group stands out in my mind as the most results-oriented team of Realtors that I’ve had the pleasure of working with. They definitely understand the market place and will get your house sold if you listen to them."


Daniel Beer Group – Proud Explorer Title Sponsor for the Del Sur Educational Foundation

The Daniel Beer Group remains committed to giving back to our community. We are grateful to serve our friends and neighbors along the Camino Del Sur and Del Norte corridor - all the neighborhoods in and surrounding the Santaluz area - through sponsoring organizations such as the Del Sur Educational Foundation, which is dedicated to the support of the Del Sur Elementary School.

Del Sur Elementary was named a 2014 National Blue Ribbon School by the U.S. Secretary of Education Arne Duncan. The National Blue Ribbon Schools Program honors public and private elementary, middle and high schools nationwide based on their dedication to nurture students accomplishing high learning standards or making outstanding improvements in closing the achievement gap between some student groups.

The school is built on the hard work of the staff that has developed a highly personal education for more than 725 students since its opening in August 2008. We feel it is our duty to champion the efforts and become collaborative partners as an Explorer Title Sponsor for their recent Uncorked! And Dealin’ It for Del Sur fundraiser events, where everyone spent time having fun while raising the necessary funds that contribute directly to paying for teacher salaries of art, music, and impact teachers, technology purchases and upgrades, and buying basic school supplies such as toner/ink and Promethean board light bulbs.

The Del Sur Educational Foundation is now at the halfway point of their fundraising goal of $85K for the school year 2014-2015, and we could not be happier for them and thankful for the opportunity to be part of such a great cause.


Is Your Current Insurance Policy Right for You?


Looking to buy or sell a home in San Diego County? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call us at (858) 386-4478 for a FREE home buying or selling consultation to answer your real estate questions.

Recently, we were going through a client's existing insurance coverage, and found there were a number of holes leaving the client severely under-covered and exposed to unnecessary liability. So, today we have invited our preferred insurance agent, Seth Arruda, from the Morgan Hege Insurance Agency, to come and talk a little about that particular client, and how they were able to help him get more coverage with the same rate.

San Diego Real Estate Agent

As they were looking at a comprehensive review of all of our client's policies, Seth noticed that his current home liability was $300,000, but his auto policy only had $25,000 of coverage if he were to get into an accident that was his fault. That limit is simply not enough to protect yourself in case of an accident.

What Seth did was try to bundle all his policies under one roof to offer more protection. They were then able to offer him the same $300,000 home liability, but with an auto policy with $100,000...

The Pros and Cons of Renting Versus Buying

For the fact your interest has been piqued in looking at this blog, you are already wondering about the pros and cons of renting versus buying a home. The primary reason why many buy a home is to build equity. That said, equally si-highlight--primary for savvy homeowners and prospective homeowners is to weigh in the costs and benefits of a purchase. Outside of the financial gains in owning, there is the freedom of doing whatever customization you want to your home without any landlord resistance.

Some considerations between renting versus buying:

Reasons to rent

  •   Flexibility in exploring a neighborhood or area.
  •   Career uncertainty in possible relocation. 
  •   Income uncertainty can impact borrowing and mortgage payment ability.
  •   Bad credit can be improved with a history of on-time rental payments, building credit needed to quality for a mortgage.
  •   No maintenance expenses.
  •   Utilities (sometimes) included.

But there is a downside, too: You may have no control over the fluctuation of your rent, a big-budget item that can change often. Long-term budgeting becomes more difficult.

Reasons to buy

  •   Every time you hand over a rent check, that money is gone, while each mortgage check goes towards building equity your ownership of your own home.
  •   There are many tax deductions to benefit from, including mortgage interest, property taxes, and deductions for those who work from home for home offices and a percentage of utilities costs.
  •   Creative control. Simply put – if you want to paint your walls every shade of the rainbow, you can.
  •   If you own, you have maintenance choices. You can decide how...