San Diego Real Estate Blog

Introducing San Diego Off The Beaten Path Facebook Page

If you are looking for unique things to do in San Diego off the beaten path you have to make sure to visit our new facebook page and remember to "like" it.

Almost every day we si-si-highlight a fun yet little known thing to do or place to see throughout our great city of San Diego. There is a reason that millions of people come here every year as tourists. It's time that we become expert tourists in our own city and discover the hidden gems that are all around us.  Just about anything and everything will be featured Facebook page from little known vineyards to the city's best hole in wall Chinese restaurants, plus some of San Diego's most majestic view lookouts.

Feel free to "like" our page and you are bound to discover something new.


Why San Diego Is In The Single Greatest Move Up Market Ever

People ask me every day how the market is doing.  As I have said before, the market can only be evaluated on a location and price point basis.  The one thing I do know for sure that can be applied to all price points is that San Diego is currently in the middle of the single greatest move up market we have ever seen.

Surprised?  Simple math will demonstrate that you shouldn’t be.

Let’s assume that back in 2007 you owned a home that was worth $700,000 at the time.  Now let’s assume that your true absolute dream home had a value of $2,800,000.  That means that you were $2.1 million dollars from the home of your dreams.

Fast forward to today and your home that was once worth $700,000 may be worth $500,000.  Seems like a bad thing on first glance, but the beautiful thing about it is that your dream home that was once worth $2.8 million is now worth only $2 million, which represents roughly a 30% drop for both properties.  That means that you are now only $1.5 million away from making your dreams come true.  In other words, you closed the gap by $600,000 without doing a thing.

This is actually a fairly conservative calculation because in some markets values dropped far more than 30%.  In areas like Chula Vista, where values dropped by up to 50%, the opportunistic nature of the current market for move up buyers becomes even more pronounced.

Of course this will ultimately be most beneficial for people that are currently generating good current income and have funds for a down payment.  If that’s you, then you may want to take advantage of the unique opportunity that the market is affording you.

Search the San Diego MLS for homes currently on the market here.


All About Auctions: Why An Auction Could Make Sense For Your Luxury Home

It's a funny market we have today.  Some homes are fought over as if they were the last shelter available on earth and others sit on the market for a very long time.  Granted this is mainly a price point issue, but the problem is that sellers and their agents are making one of the cardinal mistakes of real estate marketing.  They make the assumption that each property is to be treated the same.  The truth is, not all homes are created equal.

In today's market sellers and agents need to be ahead of the curve.  They need to be innovative and have progressive ideas that will get properties sold.   Not every property can be sold in the same manner and not every marketing method has only one application.  This is especially true as the price of the home starts to near or exceed $1,000,000.

Auctions are a great example of the above.  Whenever anybody thinks of a property being sold at auction they automatically think of a bank or distressed sale.  Well I have news for you....that is limited thinking and it's time to get creative.  This can be especially effective with higher end, equity rich homes.

Something happens to people psychologically when they hear the word auction.  They automatically think there is a deal to be had and it get's their competitive juices flowing.

Here is what a traditional sales process looks like:

  • The seller put the home on the MLS and lets buyers know what is the most that they would expect for their home.  This is the list price.  It basically acts as a price ceiling.
  • Each day makes the property that much more stale as listings can continue on into infinity.
  • Eventually offers are made under the asking price and a back and forth begins.  The buyer ultimately has the power to establish and stick to a bottom line.
  • Buyers tend to feel that if the seller does not accept the offer the home will still be there for them down...