San Diego Real Estate Blog

Market Positioning Report

Professional Home Sellers Use a Market Positioning Report - Throw Out the Comps!

By Daniel Beer


Forget about the traditional home valuation, CMA, comps and other basic tools that any agent can provide straight out of real estate school with a couple clicks of a mouse.  This information only looks at the past but does not look at other critical measures of where the market is moving and how to intelligently position your home into that market.

Throw out the Zestimates and other online auto generated nonsense valuations.  Do you really think that Zillow knows what your interior...

How Can a Market Positioning Report Help You?

We are here to debunk the way everyone out there goes about figuring out what their home’s value is. The way people have been doing it is entirely broken. It all starts with the agents.

Our industry has not served you if all we are doing is peddling comparable properties; we sound like broken records. Of course, you want to see the comps so you can figure out your home’s value, but that is not the way to strategically position yourself for sale.

The way to do that is not with comps or an online evaluation, it’s with a Market Positioning Report. That’s the only way to intelligently position yourself in the market with a strategic intent of getting a negotiation advantage over the buyer by using their psychology in your favor....

Getting Your First Mortgage: Are Your Finances Ready?

First Time Mortgage ApplicationGetting a mortgage to buy a home for the first time is often exciting, but it can also be stressful. If finances are not in order, it can become very difficult or even impossible to get a mortgage that allows for the type and size of home you may be considered, as well.

Fortunately, finances can often be worked on before a mortgage application is completed. But in order to do that, it is necessary to know what changes can and should be made to maximize mortgage opportunities and home buying power. Even simple mistakes can be costly when applying...

Funding College Through Real Estate Investment

I want to give you a different way to think about college savings. How can you have a bunch of cash readily available for your kids' college? Here's a strategy that will help you save for a bachelor's degree, master's degree, and even a Ph.D. 

It's simple if you think about it in terms of real estate investments. If you purchase one property for each kid (and it doesn't even have to be here in San Diego County), by the time they're 18 years old and headed off to college, you would have an abundant amount of equity.

The best part is that you'll have a tenant paying the mortgage for you. The amazing thing is that we literally live in a world where if you put down 25 cents for every dollar, a bank...

Daniel Beer Group Temecula Valley Wine Tasting Event

Thank You for Attending our Temecula Valley Wine Tasting Event!

Our team had so much fun with everyone at our Temecula Valley Wine Tasting event! We would like to thank all of you who sent cards, e-cards and flowers to show your appreciation. Truly, the only thank you we could ever ask for is a 5-Star Zillow Review. Words cannot begin to describe how much this means to us!

Link to Daniel Beer Group 5-Star Zillow Review Page


What to Look for When Shopping for an Accessible Home

Home AccessibilityIf you or someone you love have a disability that limits range of motion or makes performing some tasks difficult, you're likely already intimately familiar with just how challenging it can be to work around a home that isn't designed to be accessible.

Even if you're in perfect health today, it's still a good idea to know what to look for in an accessible home. 

The good news is that buying a home with accessibility features is easier than ever. In fact, many builders voluntarily follow standards of "Universal Design", to make new construction more accessible to all. If you're interested in making life...

6 Biggest Mistakes to Avoid When Selling

Selling Homes QuicklyDid you know the typical home stays on the market for four weeks before being sold? The selling process can often be as or more stressful as finding a new home, but you can eliminate some of that stress by avoiding common pitfalls.

Avoid the six biggest mistakes home sellers make so you can make the sale and move on to the next chapter of your life. This can mean the difference between having your home sit on the market and a quicker sale that meets or even exceeds your asking price.

1. Not...

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