LaDainian Tomlinson's House Sold in Only 16 Days For Full Price!

NFL great and future Hall of Fame running back LaDainian Tomlinson’s Poway, CA estate sold today at its full asking price of $3.495 million after being on and off the market for the past four years with different firms without selling. The property was co-listed in July, and sold in a record 16 days by the San Diego based Daniel Beer Group of Windermere Homes & Estates and The Agency in Beverly Hills.

So what exactly is the Formula for Success employed by Daniel Beer Group? It is a proven aggressive versus passive marketing strategy that involves, but is not limited to, thoughtfully investing in a custom plan to get each property sold. This proven formula is backed by top producing experience that comes with a full-service team where each aspect of the business is managed by its own dedicated department; listings, buyers agents, prospecting, in-house transaction management, operations and marketing team.

For Tomlinson’s estate, heavy investment was dedicated to effective staging, photography, videography, and public relations to create a story and understand exactly who the buyers will be. Careful assessment of the list-to-price ratio ensured the property was priced right, and in turn, got the clients more than what they had hoped for on the sale.

Priced at $363.68 per square-foot, Tomlinson’s 2004 creation offers more than the average on multiple levels when compared to the $358.34 per square-foot average of other homes at The Heritage Estates. The video highlights the single-level 9,610 square-foot home with an indoor and outdoor lifestyle mapped across more than 13 acres on two separate land parcels. Situated in the top ranked Poway Unified School District, the home consists of five en-suite bedrooms, a master retreat including his and hers bathrooms, a detached guest house, immaculately designed formal and casual rooms, luxury chef’s kitchen, grand trophy game room, and a custom built-in salt water aquarium.

The proud new owners will enjoy the hidden movie theater room, which includes a vintage 1967 Mustang for a truly unique drive-in movie theater experience under a domed starry night ceiling. This is the very same theater that Tomlinson used religiously to study game film nearly every night of each season. The outdoor playground is a tropical oasis, including an expansive pool and spa complete with a waterfall, swim-up bar, barbeque cabana pavilion, regulation size basketball court, and golf green with sand trap. The property also features the famous EasyTurf® in parts of the backyard that was so heavily promoted by Tomlinson on his local San Diego television commercials.

Daniel Beer Group’s strategic marketing plan for Tomlinson’s property resulted in interest and exposure across many media channels, including this news segment on Fox 5.

Mr. Tomlinson and his wife, LaTorsha, sold the home to get back to their Texas roots.

Founded by Daniel Beer, Daniel Beer Group brings the highest class of real estate service in the industry to buyers and sellers at every price point through its full-service team of San Diego real estate experts. The team is comprised of specialists in each individual area of residential real estate so that each team member is truly an expert in their field.

For more information on how the Formula for Success will get your home sold:

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