How Can a Market Positioning Report Help You?

We are here to debunk the way everyone out there goes about figuring out what their home’s value is. The way people have been doing it is entirely broken. It all starts with the agents.

Our industry has not served you if all we are doing is peddling comparable properties; we sound like broken records. Of course, you want to see the comps so you can figure out your home’s value, but that is not the way to strategically position yourself for sale.

The way to do that is not with comps or an online evaluation, it’s with a Market Positioning Report. That’s the only way to intelligently position yourself in the market with a strategic intent of getting a negotiation advantage over the buyer by using their psychology in your favor. It’s the concept of Virtual Shelf Space™, a term we coined that illustrates the goal in trying to figure out how to use price as one of the elements to support a greater and proven process of your marketing plan.

Price can’t be the only thing you focus on. There has to be a complementary system, which includes a market positioning report that can illustrate and highlight where you should be position yourself in the market. You have to understand what things are going to look like moving forward as well. There is a lot you have to understand, including your competition, the absorption rate, the average days on market, and how to utilize your virtual shelf space.

The Market Positioning Report is something we would be happy to provide for you with no obligation. All you have to do is visit www.valuesinsandiego.com, provide your information, and we will send that report to you. We just want to help you better understand your home’s value.

If you have this market positioning report, you won’t be doing what every other home seller is doing. If you do something different, you might actually get a different result.

If you have any questions for me, don’t hesitate to give me a call or send me an email. I look forward to hearing from you.