Don’t Follow These 3 Non-Existent Rules That Most Agents Follow

There are many rules and laws about the sale of your home that we must follow. However, some are not actually rules at all.

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Sometimes, an agent may ask you to follow or implement a rule that simply doesn’t exist. Do not get me wrong. Rules are important. Yet there are many misconceptions about what is and isn’t acceptable when buying or selling real estate.

In an industry where it is very easy for people to enter with very few qualifications, many people will start talking about rules that don’t actually apply. Today I’d like to go over three examples.

1. Signs. While there are some neighborhoods that do not allow open house signs at all, for the grand majority of the area's signs are allowed and there is no restriction on how many you can use. In fact, we use 60 signs when we hold an open house. Why not use more if you can? Also, why wait until 12:55 p.m. to put out a sign when you could put out a sign earlier in the day? That will allow more people to see it and encourage them to come and visit the open house.

2. Showings. Typically, you get one showing at a time. However, private showings are not required and can even hurt you because you will not get the most the market will bear. Instead, I challenge you to hire an agent who can develop and implement a process where they can get a full market response of buyers focused on fighting one another instead of fighting you. There is no rule that says you cannot have 10 scheduled showings at the same time and that you have to sell your home in the absence of competition.

3. On market. There is no rule that states that you are only allowed to see homes that are currently on the market. You can see homes that are off-market, expired a year ago, or from sellers who were previously unsuccessful. Since the market has changed, now may be the right time for them to try and sell. Since all the other buyers are seeing what is online, on the MLS, and the same open houses, why not instead look at your own unique inventory?

While still respecting laws and actual rules, I challenge you to think outside the box. Get creative and engaged with a real estate professional so that you can have a market advantage.

If you have any additional questions or are interested in buying or selling, please feel free to reach out to me. I look forward to speaking with you soon.

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