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An Update on the Recent, Drastic Changes in the San Diego Market

Our market has undergone some dramatic changes as of late, so today I’d like to bring you an especially important update on these conditions.

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Today I wanted to bring you a quick market update because there have been substantial changes to the marketplace.

Typically my team likes to provide you...

Fight Against Mediocrity and Find The Best Possible Real Estate Agent

Today, I’ve got a challenge for you. I want you to fight against mediocrity and demand the best, instead.

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It’s time to come out and say it: You and I are in a fight against mediocrity.

Unfortunately, becoming a licensed agent requires very little effort. This results in an incredibly mediocre...

Should I Buy or Lease a Home Solar Energy System

Should you buy or lease your solar energy system? The answer is quite simple.

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Today I’d like to talk a little about solar power. Specifically, I want to talk about the differences between buying and leasing a system like this. The two have very different implications, especially when it comes time to...

The Key to Selecting the Best Listing Agent

The difference between the market’s list-to-sale price ratio and your prospective agent’s list-to-sale price ratio will let you know if that agent will net you the most money from your home sale.

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How do you pick the right agent to help you sell your home for the highest possible price?

No one ever teaches you how to interview a listing agent. What attributes actually make a difference and what’s just smoke and mirrors? Every agent claims they’re No. 1, but how can you know who to...

Thanking Our Clients for Our Success

Thanks to the support of our clients, we have recently been ranked among the top teams in the nation by The Walll Street Journal

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We at the Beer Home Team have an awesome announcement that we’re proud to say has come to be because of our clients.

The Wall Street Journal and Real Trends, the governing ranking body of our industry, have both officially announced that we have been named among the top 250 real estate teams in the country for volume sold.

Of those 250, our team ranked number of 121. But to take an even broader perspective,...

How Will a Trump Presidency Affect Real Estate?

How will the Trump presidency affect the real estate market locally and nationally? We’ll dive into that topic today with the most important things to keep an eye on.

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What will a Trump presidency mean for the real estate market, especially here in San Diego?

 

For starters, interest rates...

How Can a Market Positioning Report Help You?

We are here to debunk the way everyone out there goes about figuring out what their home’s value is. The way people have been doing it is entirely broken. It all starts with the agents.

Our industry has not served you if all we are doing is peddling comparable properties; we sound like broken records. Of course, you want to see the comps so you can figure out your home’s value, but that is not the way to strategically position yourself for sale.

The way to do that is not with comps or an online evaluation, it’s with a Market Positioning Report. That’s the only way to intelligently position yourself in the market with a strategic intent of getting a negotiation advantage over the buyer by using their psychology in your favor. It’s the concept of Virtual Shelf...

Funding College Through Real Estate Investment

I want to give you a different way to think about college savings. How can you have a bunch of cash readily available for your kids' college? Here's a strategy that will help you save for a bachelor's degree, master's degree, and even a Ph.D. 

It's simple if you think about it in terms of real estate investments. If you purchase one property for each kid (and it doesn't even have to be here in San Diego County), by the time they're 18 years old and headed off to college, you would have an abundant amount of equity.

The best part is that you'll have a tenant paying the mortgage for you. The amazing thing is that we literally live in a world where if you put down 25 cents for every dollar, a bank will give you 75 cents and charge you about...

How Do You Find the Best Agent in a New Market?

If you’ve just moved to San Diego from a large city or a small town in Nebraska, or if you’re moving from San Diego to a different market, finding the right real estate agent is critical. Regardless of where you’re moving to or from, the way to find the right agent is to reach out to us here.

Because we’re in the unique position of being the number-one producing agency by volume in San Diego County out of all of Keller Williams, the biggest brokerage in North America, we are in a very special circle of contacts. Our network allows us to reach into any town in the United States and determine exactly who the top producer is, not just for that market or for that neighborhood, but for whatever property type or price range that fits your needs.

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Our Client Appreciation Event Is Coming Up

Our client appreciation event is coming soon. On October 8th, we’re excited to get together with you and wanted a moment to say thank you and give you some details.

We’re heading to Temecula wine country this year. We’re in the process of renting buses, which we will deck out with food and drinks. Then, we’re going to spend time at three different wineries, where we will also be having lunch. We want to make sure you are there with us.

We’re looking to finalize all the plans soon, but we need all of your RSVPs first. We’ll be leaving here at noon on October 8th and are really hoping that you’ll be with us. To RSVP, simply reply to the original email. We hope to see you there.

If you have any other questions, give us a call or send us an email. We...

What a San Diego Buyer Needs to Know About Low Inventory

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Inventory in our market right now is very tight. There are not many homes for sale and by the time you find a home you like, there are probably a lot of other buyers interested in it already. That’s because almost every buyer in the market is simply chasing down the next house that hits Zillow, Redfin, or Trulia. You’re competing with everyone else because you are looking at the same thing everyone...

Pricing Your San Diego Home Is All About Strategy

Most home sellers don’t understand what pricing their property really means. When you select an asking price, you are not choosing the sales price of your home. You are simply choosing a marketing number.

I’ve seen sellers agonize over whether to price their home $10,000 higher or lower in order to make more money. That is not the right way to think about it. All you’re doing is making a strategic decision on how your home should be priced. Again, this is not going to be the sales price.

As a marketing number, the price needs...

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