SIGN UP: 92127 Free Listing Contest

In our constant effort to give back to the 92127 community, we have decided to unveil the 92127 Free Listing Contest!  In very simple terms, If you are selling your home this year and sign a listing agreement with our team before August 31st, we will sell your home with no listing side commission.  Our team won’t earn a dime for professionally servicing, marketing, negotiating, and successfully closing your home.

Just visit www.92127FreeListingContest.com to enter.  Winner will be announced September 5th at 2:00PM.

Most importantly, the winner will receive our full marketing package, the entire...

Today I’m going over some real market numbers to expel the myth that any home will sell in our market.

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There are so many numbers that get thrown out in regards to the market and people make a lot of assumptions based on those. Today I’m going to go over the real numbers to let you know exactly what is happening in our market.

One of the assumptions is that any home will sell. That couldn’t be more wrong. Just in the last 30 days,...

These Rancho Bernardo home sellers invested a great deal of their time and money into upgrading this home and so needed an agent who could earn them top dollar.

Extremely motivated to get on the market, they gave us a call interested in knowing more of our Guranteed Sold program that promises our clients we will sell their home at 100% of their asking price within 29 days or we will pay the difference.

After finalizing the renovations and landscaping, their home was ready to be put on the market. Our team implemented the 5 Day Blitz™ program,...

After seeing several Beer Home Team For Sale signs in their neighborhood, these homeowners decided to meet with our team to learn more about our business and how we have become so successful in the community.

The couple was moving out of state for work and so needed to sell their home quickly. While interviewing other agents, Beer Home Team's home selling strategy stuck out to them the most and seemed as if it would being the most value.

With that, we implemented our 5 Day Blitz™ program right away. After a few home improvements, professional staging and top-notch photography, this home was ready to be put on the market.

Over...

This issue is really the root of all other pricing issues.  Most sellers view the asking price as the future sales price.  But your asking price is not your sales price.  Your asking price is a strategic decision to position your property for what will hopefully be maximum exposure in the market place. 

Very simple proof that your asking price is not your selling price is that some homes sell below the asking price, some sell above the asking price, and yes, some will sell at the asking price.  However, even in those cases, it is important to understand that the asking price was still a marketing price and it is entirely possible...

After attending our Annual Community Pie Giveaway last year, these homeowners decided to meet with our Head of Listing Department to learn more about our business and we have become so successful in their community. 

The couple was moving to Utah for work and so needed to sell their Del Sur home quickly. While interviewing other agents, Beer Home Team's home selling strategy stuck out to them the most. It was a no brainer. 

After a few home improvements, professional staging and top-notch photography, this home was ready to be put on the market. 

Over 35 groups, close to 100 people, came to the first day of showings! Just 6 days...

by Daniel Beer

The Problem

Stop following the crowd! Like everything else in life, when you are doing the same thing everyone else is doing, you typically will get average results.  That is a law categorically impossible to break.  By definition, if you act average, you will get average.

For home buyers, average takes on the shape of doing what all other buyers are doing.  Looking at the same homes.  Chasing down the latest home to hit Zillow or your favorite website.  Attending the same open houses.  Calling on the same “For Sale” signs. 

The result, much to your chagrin and all too familiar if you are currently on this path, is that you are constantly in a state of frustration as a buyer because...

Why would an agent take an overpriced listing? At first glance it would be a silly and pretty much stupid thing for an agent to do.  Why would an agent want to spend their time and money marketing a property that they aren’t sure will be able to sell and by most any objective measure is overpriced?

A stream of very logical questions.  Fair questions from home sellers that are simply looking for an honest discussion with somebody they hope is not only a real estate agent, but a professional real estate agent.  Somebody that understands the nature of their fiduciary responsibility to their client.

Nevertheless, we all know that there are some homes out there that are priced beyond the range of reasonable value and will sit indefinitely.  Perhaps you have actually experienced this ugly scenario yourself with a prior home sale....

Today I’m discussing the empowered home sale, our trademarked methodology to get you the most money possible for your home sale.

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Today I’ll break down how to achieve the empowered home sale.

Have you ever sold your home and found yourself wondering if you could have had more, even if you got your asking price? Most people would say yes. Subconsciously we understand that all the traditional home selling model ever gives...

These homeowners were putting an offer on their dream home out of state, contingent upon the sale of their home here in San Diego. Needless to say, they were in desperate need of a quick sale.

They interviewed us to learn more about our strategic 5 Day Blitz™ program they kepy hearing about on Jeff and The Showgram on KyXy. They absolutely loved what they learned as it lined up exactly with their needs and tight deadline and so these eager home sellers decided to put their trust in our hands. 

We put the foundation of our marketing and prospecting in motion right away.

Just 4 days after their home was put on the market, the home sold for 106% of the asking price! Our clients were ecstatic their home sold so...

This homeowner attended one of our Home Selling Workshops and loved what she heard, so decided to choose Dan Beer as her real estate agent. With a contingent offers out on another home, she needed this home sold fast to close escrow within 60 days.

One week later, the home was staged and photographed to be put on the market. Our team implemented our 5 Day Blitz™ program, which brought over 35 groups of people to the first day of showings. 

Just 6 days and multiple offers later, the home sold for OVER the asking price! 

...

by Daniel Beer

There was very little talk about housing throughout the election, unlike in 2012 when it was a major focus.  Despite that truth, housing is set to be majorly impacted by the new administration. Admittedly, much more than I had considered or believed to be true just a short time ago.

There are major components at play that look to greatly impact our local housing market, especially being a coastal Southern California city.  The way the environment is shaping out is largely driven off of inflationary rhetoric, financial deregulation and uncertainty.  Let’s explore each.

But first, if at any time you want to have a conversation about the housing outlook and how it affects your personal situation,...

This Week's Client Success Story

Right off the bat, these Rancho Bernardo homeowners let us know they wanted to work with an agent who could sell their home quickly and for top dollar because they already planning their next chapter in life in Dwight, Illinois. After interviewing multiple other agents, the owners decided to list their home with Beer Home Team because of how much they loved the 5 Day Blitz™ marketing program.

Our unique and iconic program brought in over 45 groups of people to the first day of showings AND multiple offers....

Professional Home Sellers Use a Market Positioning Report - Throw Out the Comps!

By Daniel Beer

Forget about the traditional home valuation, CMA, comps and other basic tools that any agent can provide straight out of real estate school with a couple clicks of a mouse.  This information only looks at the past but does not look at other critical measures of where the market is moving and how to intelligently position your home into that market.

Throw out the Zestimates and other online auto generated nonsense valuations.  Do you really think that Zillow knows what your interior looks like?  If you have a view of...

Did you know the typical home stays on the market for four weeks before being sold? The selling process can often be as or more stressful as finding a new home, but you can eliminate some of that stress by avoiding common pitfalls.

Avoid the six biggest mistakes home sellers make so you can make the sale and move on to the next chapter of your life. This can mean the difference between having your home sit on the market and a quicker sale that meets or even exceeds your asking price.

1. Not Dealing With Clutter,...

You have seen the listings of other homes in the neighborhood. The ones with the best pictures really stand out, making buyers much more excited about the property.

You also know that bad photos make your home look less appealing, but how do you take great photos? 

With these six real estate photography tips, you can learn how to take the best photos to use to sell your home.

1. Stage Your Home

Although you may want to start taking photos of your home before you are finished staging it, these are tasks that must be done one after the other.

The majority of home buyers do some shopping online before they actually make a path to your door, according...

You've lived in your home for a while now and over the years you've probably turned it into exactly what you wanted. So the question is: Should you leave all those do-it-yourself projects you made alone?

Well, that depends. Some upgrades, changes and remodels may increase your home's value. However, there are others that may not sit well with many buyers that could cost you the sale. So, if you have done any of the following upgrades to your home, you may want to consider getting ride of them or putting the room back into it's original state. 

1. An Above-Ground Pool

Many buyers who are looking for a pool may not want an above-ground pool....

Staging your home is all about making it inviting to potential buyers. To do this, staged homes must achieve a look that is almost supernaturally clean and universal in its appeal. Pets can complicate things.

Though pets may bring their owners joy, they can also bring odors, destruction and clutter, which runs counter to the staging process. As you prepare your home to be seen by buyers, you must minimize the evidence of your pet's occupation in your home.

Deep Clean the Carpets

Carpets trap pet dander that can leave a lingering odor in your home. If you own carpet and are preparing to put your home on the market, start by deep cleaning your...