Selling Your San Diego Area Home

Selling Your San Diego Home

Thanks for choosing the #1 Team in San Diego County, Beer Home Team of Keller Williams Realty to sell your home.  There is a reason that Beer Home Team receives testimonials like the one below on a regular basis.  Mainly, we don't believe in the same old List it and Pray marketing plan that is all too common in our industry.

"Daniel Beer and his group did an amazing job of selling our home when we thought it couldn't happen. After signing a contract to purchase a new construction home, my wife and I struggled to sell our home for more than 5 months. After terminating our contract with the existing agent we decided to give Daniel and his group an opportunity. He was thorough and aggressive and was able to get our home sold quickly and in time to secure our dream home in the new community. I can honestly say we wouldn't be where we are now without the tremendous effort and sacrifice of Daniel and his team." - Justin and Leah Peniche

WHAT WOULD YOUR HOME SELL FOR IN TODAY'S MARKET? CALL 858-465-7899 OR Click Here

What Are Your Goals?

Why are you selling?  Where are you going?  How fast do you need it done?  Aside from price, what other goals do you have for the sale of your home? What are the challenges you have faced?   What is unique about your home?  Who is the most likely buyer?

These are the types of questions we dive into when assessing the sale of your San Diego County home through an in depth needs and goals analysis. Every situation is different and we make sure that your needs are heard and addressed. A cookie cutter strategy is not right for everyone so let us customize a plan for you that compliments your goals.

Selling For More

As stated above, if you want to sell your San Diego home for more you need to align yourself with a team and marketing plan that goes well beyond the old and tired List it and Pray Marketing plan that seemingly 99% of other agents employ.  It is no wonder that the average agent in our MLS last year sold only 2.2 homes!  Yikes.  Beer Home Team sold over $102 million worth of real estate in 2015 alone and is in the top 1% of sales teams nationally.  Our experience and track records means MORE MONEY IN YOUR POCKET!

Find the Value of Your Home. CALL 858-465-7899 OR Click Here

The Three P's of Effective Home Selling

When selecting an agent you will want to make sure that they have a solid and proven strategy with a deep track record behind each of these elements.  These are the three things that an agent can do that will make a HUGE IMPACT on the sale of your home.

  • Presentation - We need to make sure to win the beauty contest.  When a buyer is searching online for a home they are often overwhelmed by how many properties there are to choose from.  Human nature makes it so that they create ways of filtering through all of the available listings and are able to decide on which ones to see in person.  Fortunately for us, most agents put only minimal effort into the presentation phase of the sales process and they often don't even pay for professional photography.  We make sure to stand apart from the crowd by having the most BEAUTIFUL REAL ESTATE PHOTOGRAPHY that is GUARANTEED to attract more eye balls and compel a home buyer to select your home out of a crowd.  We will often also incorporate sunset shoots and professionally produced video for your home.  The idea is to make buyers fall in love with your home before they have even seen it.   The showing process then simply becomes a process of validating those previously conceived feelings.
  • Prospecting - This is the difference between ACTIVE VS PASSIVE MARKETING.  This is where the Daniel Beer Group truly stands out from the crowd.  We are one of the very few teams in the San Diego area that have a daily dedication to prospecting on behalf of our listing clients.  In fact, we literally employ a team member to make outbound phone calls throughout the entire day with the task of generating interest for our home sellers.  And once we have these people on the phone what do we do?  We send them the world class visual presentation that we developed in the bullet point above!   By the way, we do the same thing with the agents.  When we bring a home to the market, we don't just slap it on the MLS and wait for a call.  Instead, we put it on and then call every agent that has sold a home in your area over the last 12 months to make them aware of your listing. That extra effort goes a long way!
  • Price - When used intelligently, price can be one of the most powerful marketing tools available to your home.  We have developed a set of unique pricing strategies that are proven to increase activity and get you TOP DOLLAR.  Let price work in your favor by choosing a strategically effective price that works in harmony with the greater marketing plan.  We will show you how!

"My condo was on the market for 6 months FSBO with only a few low offers. I met with Dan and was immediately impressed with his energy and new ideas for quickly selling my property. Within two days of listing we accepted an offer that was higher than our target price. Dan guarantees his results and in this case delivered above my expectations." - Jason Borinski

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