Chances are slim that a home buyer will take one look at your home and make an offer that accepts your terms at face value. Unless it's an exceptionally strong seller's market, much of the buying and selling process is negotiated, which means that your negotiating style, and your real estate agent's negotiating skills, could affect the terms of the sale.
These five tips will help you improve your approach to negotiation when selling your home, so that you can form a good working relationship with the buyer and get the best price & terms.
1. Prioritize Your Expectations...
If your agent isn’t presenting your real estate offers with a cover letter, you are losing money. That’s right. You are out right losing money for not taking the time to write a real estate offer cover letter
I am a very firm believer that when presenting an offer for a buyer, one of the greatest services that an agent can provide is to include a well written powerful argument describing why the buyer is offering what they are offering in the form of an offer cover letter.
When supported with a well researched offer cover letter, it makes it a lot harder for a seller to counter as aggressively as they may have otherwise wished.
This is because the cover letter gives meaning to the asking price, instead of it just being a buyer’s dream. There is a huge difference between, “My client is offering to purchase your home at X price for this reason, this reason, and this reason”, as opposed to, “My client wants to purchase your home at X price just because he feels...