Negotiating

Real Estate Offer Cover Letter

If  your agent isn’t presenting your real estate offers with a cover letter, you are losing money.  That’s right.  You are out right losing money for not taking the time to write a real estate offer cover letter.

I am a very firm believer that when presenting an offer for a buyer, one of the greatest services that an agent can provide is to include a well written powerful argument describing why the buyer is offering what they are offering in the form of an offer cover letter.

When supported with a well researched offer cover letter, it makes it a lot harder for a seller to counter as aggressively as they may have otherwise wished.

This is because the cover letter gives meaning to the asking price, instead of it just being a buyer’s dream.  There is a huge difference between, “My client is offering to purchase your home at X price for this reason, this reason, and this reason”, as opposed to, “My client wants to purchase your home at X price just because...

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