San Diego Real Estate Blog

What are Mello-Roos Taxes?

Unlike other states countrywide, California has a property tax of only 1% annually of a home's purchase price.  However, some Californians can be faced with an additional tax called Mello-Roos.  Mello-Roos calls for all newly developed areas that need cooperative homeowner financing to tax the homeowners of the community for building the necessary infrastructure of these districts.  The Mello-Roos funds go toward public facilities and service needs.    

Local developers build these new communities with the expectation that they will...

Easy Home Improvements Buyers Look For

Over the past year, a large majority of the buyers we worked with were typically drawn towards floor plans that had upgrades throughout the home. There are certain improvements that will speak to buyers and make a difference when selling your house.  However, it is important to make improvements that you will enjoy while living in the house, yet at the same time make sense financially.

The most sought after upgrade for buyers this past year was a fresh coat of paint on the exterior and/or the interior of the home. Choosing a lighter color paint allows each room and the hallways feel much more open and inviting for buyers. There...

To Buy or to Lease: Solar Energy Systems

Should you buy or lease your solar energy system? The answer is quite simple.

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Today I’d like to talk a little about solar power. Specifically, I want to talk about the differences between buying and leasing a system like this. The two have very different implications, especially...

Beat the Competition in a Seller's Market

In this competitive sellers’ market with little inventory available, home buyers are going head to head and muscling each other out by offering higher prices and attractive terms to the seller which ultimately may be to their own detriment.  However, I recently encountered a situation giving my home buyer a distinct advantage.

One of our lenders had advised me about an advanced approval process that one of my buying clients proceeded with.  The lender and I had the buyer go through the underwriting process with approval already in hand.  The only outstanding item pertaining to the loan was the appraised value.  


The Key to Selecting the Best Listing Agent

The difference between the market’s list-to-sale price ratio and your prospective agent’s list-to-sale price ratio will let you know if that agent will net you the most money from your home sale.

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How do you pick the right agent to help you sell your home for the highest possible price?

No one ever teaches you how to interview a listing agent. What attributes actually make a difference and what’s just smoke and mirrors? Every agent claims they’re No. 1, but...

Chula Vista Home Sold in 5 Days for 102.7% of Ask!

These Chula Vista homeowners were referred to our team through their cousin whose home we helped sell in September of this year. They needed the same experience their cousin received which involved a quick, successful sale plus assistance with purchasing a property in the area. Finding a new home was crucial because they wanted to put an offer on a home they loved before thinking of selling. Luckily, through the help of our sales team, they found a home sooner than expected and with that they moved forward with a number of suggested home improvements to prepare their home for the market. Just 6 days after the first day of showings, the home sold for 102.7% of the asking price! 

“Really enjoyed...

4S Ranch Home Sold in 6 Days for 100.6% of Ask!

Client Success Story

We had originally met these 4S Ranch homeowners at a San Diego Home Selling Workshop that is hosted monthly across the county. They were impressed with what they learned and so decided to implement the 5 Day Blitz™ program for the sale of their own home because they needed a proven process to get their home sold quickly and for top dollar as they were in the midst of retiring. On the flip side, they were searching for a ranch-style home in a community that did not require HOA fees. We were not only able to sell their home in 6 days for 100.6%...

Reflections From a Day in Houston

By Daniel Beer

It has now been over a month since I returned from our experience in Houston to help with the relief efforts along with our Director of Sales, Derek Marshall.  I have spent countless hours thinking about what I saw, the people who were affected, and the devastation that just can’t be accurately captured at scale on television.

I had seen the damage on the news and read about it online, but actually seeing it all in person with my very own eyes was incredibly overwhelming. It was hard to believe all of the damage that had happened to so many innocent families just a 3-hour flight away from our home.

We began our day in Austin at 6:00 A.M. and made our way to the local Convention Center where we jumped on a bus and had a 2.5-hour drive to a Houston suburb known as Katy that had been devastated....

3 Ways We Find Off-Market Deals for Our Clients

Buying in a competitive market can be stressful. Here’s how we can reduce the stress for you, especially in this market.

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Many buyers in this market are finding that the homes their agents are showing them are homes that everyone else is already looking at and competing for. As a buyer, you want the right home, you want it now, and you want to stop competing like crazy for it. Right? Here are three strategies that we use day in and day out to get around that competition and find the perfect homes for our buyers:

1. Expired...

Why Is Value Range Pricing Such a Bad Idea?

Today I’ll be talking about value range pricing. Truthfully, it has no place in today’s market.

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Today we’re going to talk a little about the subject of value range pricing. You may have encountered a situation where this kind of pricing was used—where, instead of simply giving a single number for the list price, the seller says the home is available from $750,000 to $850,000.

But what does this mean, why do sellers use it, and does it make sense in this market?

Well, specifically in today’s low-inventory seller’s...

4 Tips for Making a Successful Offer

So you’ve been searching for that perfect house to call a ‘home,’ and you finally found one! The price is right and in such a competitive market, you want to make sure you make a good offer so you can guarantee your dream of making this house yours comes true!

Freddie Mac covered “4 Tips for Making an Offer” in their latest Executive Perspective. Here are the 4 Tips they covered along with some additional information for your consideration:

1. Understand How Much You Can Afford
“While it's not nearly as fun as house hunting, fully understanding your finances is critical in making an offer.”...


After living in their Rancho Bernardo home for over a decade, these homeowners were more than ready to act on their plans to decrease their monthly payments and move to an apartment in North County.

Being first time home sellers, they were looking for an agent who not only knew the market extremely well, but also had a successful and proven track record of selling homes. They ended up attending one of our open houses, where they connected with a team member who then set up an interview with our Head of Listing Department. After meeting and learning more about our minute-to-minute listing agreement and flexible commissions, they decided to move forward with our team.

Their home ended up selling in just 6 days for 100.5%...

92127 Free Listing Contest

SIGN UP: 92127 Free Listing Contest

In our constant effort to give back to the 92127 community, we have decided to unveil the 92127 Free Listing Contest!  In very simple terms, If you are selling your home this year and sign a listing agreement with our team before August 31st, we will sell your home with no listing side commission.  Our team won’t earn a dime for professionally servicing, marketing, negotiating, and successfully closing your home.

Just visit to enter.  Winner will be announced September 5th at 2:00PM.

Most importantly, the winner will receive our full marketing package, the entire 5 Day Blitz™ program that has led to us being recognized by The Wall...

Charity Day - Sales Development Rep

"When my company presented us with the opportunity to take a day off and spend it by giving back to our community, I was excited to plan what that day would be. I've lived in San Diego for 10 years, but I haven't actually looked into ways I could give back to a city that has made my life so rich and wonderful. I didn't know where to start, but my colleague mentioned the San Diego Rescue Mission in downtown San Diego and I reached out to them and was quickly able to schedule a time to help out.

After signing up to assist with the men's dinner, I did some research about the non-profit organization to understand what I was getting myself into. I learned that they help both men and women with housing for up to a year as well as have a nightly emergency shelter for mothers and children, among many other services.

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